The Official Statement

Sunday, 2nd March 2025


When I founded A17., my vision was simple: to help businesses thrive online by creating and executing impactful digital strategies. Over the years, I’ve had the privilege of working with a diverse range of clients, delivering tailored solutions to elevate their online presence. But as A17. has grown, so has my passion for a particular sector - creatives.
 
From designers to photographers, models to fashion brands, I’ve seen firsthand the challenges they face in getting noticed, building their online presence, and making an impact in an increasingly saturated digital world.

Today, I’m excited to announce the next chapter for A17. We are evolving into a creative agency dedicated exclusively to supporting professionals and brands in creative industries, offering tailored digital solutions to help them showcase their work, connect with audiences, and build sustainable success. This transition will officially launch in May 2025, and I couldn’t be more excited for what’s ahead.

What’s Changing?

A17. will now specialize in working with creatives - fashion brands, designers, models, photographers, artists, and other visionaries - helping them build and refine their digital presence. This includes offering services such as:

- Portfolio Websites & Online Presence Development - Creating high-end, visually stunning websites that showcase work in the best possible light.

- Brand Identity & Storytelling - Crafting compelling brand narratives that resonate with audiences and industry professionals alike.

- Social Media Strategy & Content Production - Developing engaging social media campaigns tailored to creative audiences.

- Press & Media Features - Helping creatives get noticed in magazines, online publications, and industry-specific platforms.

- Digital Marketing & Visibility Strategies - Ensuring our clients stand out in competitive industries through SEO, paid media, and strategic partnerships.

This shift aligns with A17.’s values of offering personalised, high-quality services that make a meaningful impact. The creative industry thrives on innovation and presentation, and we are here to ensure our clients are positioned for success in the digital age.

What This Means for Current Clients

I deeply appreciate the businesses and entrepreneurs who have worked with A17. under our current model. Your trust and collaboration have shaped this company into what it is today. For our existing clients, I want to assure you that this transition will be handled smoothly and with full transparency.
 
- For Recurring Clients - If your business is outside the new creative-focused scope, I will personally discuss options with you in the coming months. Some clients will be offered the opportunity to continue working with A17. under a phased transition plan, while others may be referred to trusted agencies that align with their needs.
 
- For Current Projects - All active projects will be completed as planned, with the same attention to detail and commitment to quality you’ve come to expect.
 
- For Those Interested in the New A17. - If your business or brand falls within the creative industries, we’re excited to continue working with you in a more tailored, industry-specific way.
 
If you have any concerns or questions, I encourage you to reach out. This is not an abrupt shift, but a carefully planned transition designed to ensure all clients are taken care of in the best way possible.
 
Looking Ahead: What’s Next for A17.

The official launch of A17.’s new focus is set for May 2025, but we are already laying the groundwork for an exciting future. Over the next few months, we will be implementing key changes, including:
 

• Rebranding A17. - Updating our website, branding, and messaging to reflect our new creative-focused direction.

• Industry Partnerships - Collaborating with photographers, stylists, agencies, and brands to build a strong network that benefits our clients.

• Content & Education - Providing valuable insights through blog posts, social media, and workshops tailored for creatives navigating the digital world.

• Refined Service Packages & Pricing - Offering flexible, industry-specific pricing that makes high-quality digital solutions accessible to creatives without compromising on sustainability for A17.
   

Why This Matters

Creatives pour their heart and soul into their work. However, in today’s digital-first world, talent alone isn’t enough to stand out. A strong online presence, a compelling brand story, and strategic visibility are essential.

My goal with this new phase of A17. is to ensure that creatives aren’t just seen, but truly recognized for their work.
This transition is about more than just shifting services - it’s about building a platform that genuinely supports and elevates creative professionals. Whether through an expertly crafted portfolio, a targeted marketing strategy, or media placements that bring exposure, A17. is here to help creatives build careers, brands, and opportunities that last.

Join the Journey

I want to thank everyone who has been part of A17.'s journey so far. Your support and trust have been invaluable. As we step into this new phase, I invite you to follow along, stay connected, and reach out if you’re a creative professional looking to take your brand to the next level.

This is an exciting time for A17., and I look forward to helping shape the future of digital strategy for the creative world.

For any inquiries, collaborations, or to discuss how A17. can support your creative vision, please contact info@a17group.co.uk.

Here’s to the future - where creativity meets strategy, and vision turns into impact.


Frederick W Parr
Founder & Managing Director, A17.