Frederick Parr

Frederick Parr is the visionary behind A17. Records, leading the label with a sharp blend of creative instinct and entrepreneurial precision. With a background spanning music production, events, digital innovation, and business development, Frederick built A17. 

as a modern, artist-first record label designed to elevate emerging talent. 

His hands-on approach - from shaping brand strategy to overseeing production, releases, and artist growth - ensures every project is executed with clarity, direction, and high standards. Frederick’s passion for music and his commitment to artist development sit at the heart of A17.’s identity and long-term mission.